Case Studies

Vim Shuddham – AB Testing

The AB testing campaign for Vim Shuddham lasted 7 days, during which we closely monitored the performance of two creatives featuring distinct communication approaches.
After conducting a comprehensive analysis, we identified the winning creative, which outperformed its counterpart with a superior click-through rate (CTR).
This winning creative was then seamlessly incorporated into Vim Shuddham’s social media campaigns, enabling the selection of the most impactful ad creative. By emphasizing CTR as the primary metric, this approach not only enhanced engagement but also resulted in a heightened conversion rate for Vim Shuddham.

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