TOKINOMO - VIM FLOOR CLEANER & SURF EXCEL
Brief
To organise a campaign that introduced VIM Floor Cleaner in modern trade outlets, built strong visibility at the point of sale, and drove immediate conversions.
Insight
Shoppers in modern trade outlets are bombarded with products and choices, making in-store decisions in seconds. Visibility alone isn’t enough. By blending technology with real-time engagement, it’s possible to capture attention, educate instantly, and influence purchase decisions at the very moment they matter.
Idea/Execution
The launch featured India’s first AI-powered ShelfBot — a compact, plug-and-play device delivering consistent product information and engaging shoppers interactively. Key activations included:
- Motion sensors, voice prompts, and light cues to attract attention and spark curiosity
- Pre-programmed messages highlighting VIM Floor Cleaner’s benefits, usage tips, and value proposition
- Amplification via Instagram, YouTube Shorts & Reels, PR coverage, and owned digital channels
Impact
- Achieved over 200 impressions per store per day (1.8 million total), exceeding targets
- Engaged 22,000+ consumers, driving immediate consideration and purchase
- Delivered 1.5x ROI versus traditional promoter models at 1/3rd the cost
- Generated 150+ organic social posts by shoppers and micro-influencers
- Demonstrated a scalable, replicable, and tech-driven in-store launch model
shelfbot, product launch, innovative, first time, retail, FMCG, clutter breaking, retail shelf, new product, national level, retail chain, collaboration, in-store activation, innovation, technology, retail branding
