CEAT
"SAFE DRIVE - Game"
Brief
To organise a campaign that engaged taxi drivers during idle time and communicated the importance of road safety.
Insight
Taxi drivers often spend waiting periods playing simple games or consuming light content. This idle time can be used to educate them in an engaging and interactive
Idea/Execution
Developed a mobile game where taxi drivers virtually drove a leading cricketer from Nagpur to Mumbai, following road safety rules. The game rewarded ideal driving behavior and created an interactive learning experience. Gamification helped simplify and reinforce road safety messages, making the content memorable and actionable.
game, gaming, taxi, car, SUV, drivers, road safety, engagement, educate, content, gamification, digital games, automobile
