Netflix Taskaree
Brief
Launch Netflix’s web series Taskaree through a high-impact press conference and a culturally immersive activation during Uttarayan in Ahmedabad, integrating the show into kite-flying traditions and skyline moments, amplified by celebrity participation.
Insight
Uttarayan turns Ahmedabad’s skies into a living canvas, drawing thousands of eyes upward. To truly stand out in this visual spectacle, Taskaree needed a symbol that was both culturally resonant and narratively meaningful.
The aeroplane-shaped kite became that symbol — reflecting the series’ core themes of customs, aviation, and the world operating behind the scenes. Finished in radiant gold, it echoed Taskaree’s signature identity, allowing the story to extend beyond screens and into the sky itself. This created an instant emotional connection while delivering a cinematic moment rooted in local culture.
Idea/Execution
Press Conference
We hosted a curated press conference at Hyatt, Ahmedabad to officially unveil Taskaree to key media stakeholders. The session included moderated interactions and Q&A, enabling journalists to engage directly with the cast and creators — generating strong editorial coverage and meaningful media conversations.
We hosted a curated press conference at Hyatt, Ahmedabad to officially unveil Taskaree to key media stakeholders. The session included moderated interactions and Q&A, enabling journalists to engage directly with the cast and creators — generating strong editorial coverage and meaningful media conversations.
Uttarayan Kite Festival Activation
At the iconic kite festival, Taskaree blended tradition with Bollywood spectacle. Amid thousands of colourful kites, a giant golden aeroplane-shaped kite rose above the skyline — instantly commanding attention.
At the iconic kite festival, Taskaree blended tradition with Bollywood spectacle. Amid thousands of colourful kites, a giant golden aeroplane-shaped kite rose above the skyline — instantly commanding attention.
As the sky filled with golden kites, one massive centrepiece kite marked the dramatic arrival of the star cast — Emraan Hashmi, Nandish Singh Sandhu, Sharad Kelkar, Amruta Khanvilkar, and Zoya Afroz. The moment culminated in a celebratory kite-flying experience with the cast, transforming the activation into a powerful visual narrative that merged culture, cinema, and storytelling.
This wasn’t just promotion — it was Taskaree taking flight in the real world.
Impact
- Approx. 40,000 people witnessed the Taskaree activation live at the kite festival.
- Strong media coverage driven by the press conference and celebrity presence.
- Created a culturally iconic launch moment by integrating the series into one of Gujarat’s biggest festivals.
- Turned the Ahmedabad skyline into a living extension of Taskaree’s visual identity.
