About Us
Established in 2017, SAND Network is a marketing agency dedicated to providing comprehensive 360 marketing solutions. Our primary goal is to deliver strategically innovative activations, focused on enhancing and evolving brands.
At this juncture, we take immense pride in the remarkable journey of our clientele growth. From overcoming challenges, we have metamorphosed into a diversified team, comprising skills like creative designing, event planning and execution, and more, each bringing unique skills and perspectives to the table. This evolution is not only a testament to our adaptability but also to the strength derived from our collaborative networks, which span across the length and breadth of the country and across industries.
From ideation to concept creation, ensuring a seamless connection with the brand essence, we specialise in delivering diverse content and activations. However, our true satisfaction lies in the pride of elevating brands to a level where their authenticity resonates, reaching every client’s customer segment with integrity.
Our Leadership
As an enthusiastic marathoner, avid high-altitude trekker, and a proud dad, my zest for life extends to my professional journey. With a rich corporate background spanning 23 years, I served as the Chief Marketing Officer at CEAT Tyres, Valvoline Cummins and Volvo-Eicher.
My expertise encompasses Sales & Distribution, Marketing, Brand & Product Management, Channel Management, and Consumer Insighting in both domestic and international markets.
Now, steering SAND Network as CEO, my decision to take on this role stems from my deep passion for brands and a desire to tackle their marketing challenges head-on. I thrive on the opportunity to make a meaningful impact on brands across sectors, and my experience in crafting campaigns and reshaping brand identities continually fuels my enthusiasm and widens my smile.
Inspired by Ogilvy's rich legacy during my 9-year tenure there, I felt compelled to create my own path and reimagine the world of ACTIVATIONS.
Along with high commercial acumen, I bring over 15 years of experience as an integrated marketing and communication professional, specialising in project execution and management.
I take pride in being a key contributor to teams that have successfully turned around numerous award-winning campaigns. My identity extends toward a disciplined taskmaster, committed to achieving near-perfect execution in all activation projects, irrespective of their size or scope.
People say that I am the driving force behind the vibrant energy in the office. Fueled by a passionate heart, always in hunt for transformative ideas, I bring over 20+ years of industry expertise with a heart of a small town boy.
My decade-plus tenure with Ogilvy & WPP provides a distinct advantage in experiential marketing and creative brand experience, complemented by extensive exposure to rural minds and consumers at the bottom of the pyramid. I've had the privilege of contributing to the brand journeys of many successful brands.
I am a lawyer by qualification and started my career as a finance person in a big media company. I bring over 14 years of extensive experience in below-the-line (BTL) and outdoor activations. My decade-long journey at Ogilvy & WPP has provided me with invaluable insights into brand activation across sectors.
The diverse exposure has equipped me with the expertise to accurately plan large-scale activation and communication projects across regions. I'm proud to have led the execution of some of the most significant activation initiatives nationwide for esteemed brands and one of the mega projects that uplifted my outlook was Khushiyon ki Doli, a multi-brand campaign for HUL.
After completing my MBA in Marketing from NMIMS, I've had the privilege of playing multiple key roles in the marketing and communication industry.
My background in banking has given me a strong foundation in sales and marketing, while my agency experience has equipped me with expertise in creative communication projects. I've played a key role in planning and executing national-level BTL, marketing, and outdoor campaigns for renowned brands across various sectors, including media, telecom, FMCG, and BFSI. Being a people person, I strive to create a positive work environment at SAND Network, directing the entire team to groom and grow.
As an enthusiastic marathoner, avid high-altitude trekker, and a proud dad, my zest for life extends to my professional journey. With a rich corporate background spanning 23 years, I served as the Chief Marketing Officer at CEAT Tyres, Valvoline Cummins and Volvo-Eicher.
My expertise encompasses Sales & Distribution, Marketing, Brand & Product Management, Channel Management, and Consumer Insighting in both domestic and international markets.
Now, steering SAND Network as CEO, my decision to take on this role stems from my deep passion for brands and a desire to tackle their marketing challenges head-on. I thrive on the opportunity to make a meaningful impact on brands across sectors, and my experience in crafting campaigns and reshaping brand identities continually fuels my enthusiasm and widens my smile.
Inspired by Ogilvy's rich legacy during my 9-year tenure there, I felt compelled to create my own path and reimagine the world of ACTIVATIONS.
Along with high commercial acumen, I bring over 15 years of experience as an integrated marketing and communication professional, specialising in project execution and management.
I take pride in being a key contributor to teams that have successfully turned around numerous award-winning campaigns. My identity extends toward a disciplined taskmaster, committed to achieving near-perfect execution in all activation projects, irrespective of their size or scope.
People say that I am the driving force behind the vibrant energy in the office. Fueled by a passionate heart, always in hunt for transformative ideas, I bring over 20+ years of industry expertise with a heart of a small town boy.
My decade-plus tenure with Ogilvy & WPP provides a distinct advantage in experiential marketing and creative brand experience, complemented by extensive exposure to rural minds and consumers at the bottom of the pyramid. I've had the privilege of contributing to the brand journeys of many successful brands.
I am a lawyer by qualification and started my career as a finance person in a big media company. I bring over 14 years of extensive experience in below-the-line (BTL) and outdoor activations. My decade-long journey at Ogilvy & WPP has provided me with invaluable insights into brand activation across sectors.
The diverse exposure has equipped me with the expertise to accurately plan large-scale activation and communication projects across regions. I'm proud to have led the execution of some of the most significant activation initiatives nationwide for esteemed brands and one of the mega projects that uplifted my outlook was Khushiyon ki Doli, a multi-brand campaign for HUL.
After completing my MBA in Marketing from NMIMS, I've had the privilege of playing multiple key roles in the marketing and communication industry.
My background in banking has given me a strong foundation in sales and marketing, while my agency experience has equipped me with expertise in creative communication projects. I've played a key role in planning and executing national-level BTL, marketing, and outdoor campaigns for renowned brands across various sectors, including media, telecom, FMCG, and BFSI. Being a people person, I strive to create a positive work environment at SAND Network, directing the entire team to groom and grow.
Our Professional Team
