ADITYA BIRLA HEALTH INSURANCE
"Jump For Health"
Brief
To execute Season 7 of Aditya Birla Health Insurance’s flagship property, Jump For Health, scaling the campaign bigger and more impactful than before.
Insight
Trends drive higher participation and deeper involvement, inspiring people to engage and share collectively.
Idea/Execution
Produced a high-impact digital film around the concept: “Jump For Health, Jump For Help.”
- Showcased the health benefits of jumping while positioning it as a fun, collective movement.
- Blended storytelling with relatable visuals to transform jumping into a social trend that people were motivated to participate in and share.
- Amplified participation through online and offline engagement, creating a nationwide movement.
Impact
That’s how Satori Sushi grew from a niche cloud kitchen to a digitally loved sushi brand.
- 8.95 million jumps collected in 2022 alone
- 895 prosthetic legs donated as a direct outcome
health insurance, BFSI, film, content, digital content, scripting, production, film production, editing, digital film