ARQIVO
Brief
To launch a new agri-science company and build the B2C brand from scratch.
Insight
Consumers and trade in the agricultural sector are often skeptical of new players, making trust and credibility key challenges for a successful launch.
Idea/Execution
Leveraged the legacy and expertise of the existing global B2B vertical [Tagros] to position Arqivo as an Indian MNC with the ethos “Responsibly Rooted.” Built a cohesive brand identity across all touchpoints to ensure trust and recognition, including:
- Brand Name
- Brand Logo & Brand Architecture
- Social Media Presence
- Product Labels & Packaging Design
- Comprehensive Brand Identity across all consumer-facing and trade-facing touchpoints
This approach created a seamless and standardized experience, building credibility and recognition in a market wary of new entrants.
crop , agri, agriculture, pesticide, herbicide, insecticide, fertiliser, rural, farmer, content, technology, new product, product launch, brand identity, logo, packaging, label, brand building, logo design, digital brand building, brand name, label design
