BODOLAND TOURISM
"Stories Worth the Journey."
Brief
To boost Bodoland tourism and awareness through influencer marketing and engaging content.
Insight
Destinations gain real attention when credible storytellers translate places into authentic, immersive experiences. For lesser-known regions, influencers can collapse distance, turning curiosity into intent.
Idea/Execution
Collaborated with Curly Tales to showcase Bodoland’s beauty, culture, and unique experiences through high-quality, engaging content.
- Produced a dedicated film capturing vibrant landscapes, local traditions, and distinctive offerings.
- Targeted the right audience through storytelling that inspired travel and curiosity.
Impact
- 773K views across platforms
- Broader reach on social media driving tourism interest
- Enhanced destination awareness positioning Bodoland as a distinctive travel option
- Increased footfall and visibility for local experiences and stakeholders
tourism, north east, collaboration, influencer, content creation, content, instagram, awareness, influencer campaign
