GODREJ PROPERTIES - Property launch
Brief
Launch bookings for a premium second-home community targeted at high-value customers looking for plots to build their private bungalows.
Insight
For affluent buyers, a second home isn’t just land — it’s a lifestyle upgrade. They need to feel the exclusivity, experience the amenities firsthand, and imagine the comfort, privacy, and prestige of owning a bespoke bungalow within a gated community.
Idea/Execution
We crafted a luxury-first launch experience that allowed customers to immerse themselves in the project’s promise.
A VIP-driven walkthrough was designed with:
- Red-carpet entry to set the tone of exclusivity
- Premium lounge zones for personalised sales conversations
- Curated F&B experiences to enhance hospitality
- Guided tours showcasing the plots, amenities, and future lifestyle
- Subtle touchpoints that allowed guests to visualise their dream second home
The entire event was engineered to make customers feel valued, indulged, and confident in investing.
Impact
- High-intent leads generated through an elevated, trust-building experience
- Strong customer engagement and prolonged on-ground interaction
- Greater interest in premium plots as buyers could clearly visualise the community lifestyle
- Enhanced brand perception as a luxury, well-curated second-home destination
real estate, launch, road show, event, premium event, lounge event, immersive
