JK PAPER
"Environment Day"
Brief
To create content for Environment Day 2024 highlighting JK Paper’s Social Farm Forestry Program.
Insight
Most people are unaware of how paper is made and often assume new trees are cut for its production.
Idea/Execution
Produced a digital film where a movement artist personified a sheet of paper, gracefully narrating its journey through lush, cultivated forests.
- Highlighted that paper comes from responsibly farmed trees, dispelling common misconceptions.
- Reinforced JK Paper’s commitment to sustainability and responsible manufacturing.
Impact
- 370k+ views on YouTube
- 425k likes across Instagram campaign assets
- 350+ comments and shares on Instagram, driving peer-to-peer conversations and awareness
film, content, environment, paper, social forestry, scripting, production, film production, digital film, scipt writing, social media film, occasion film