NETFLIX HEERAMANDI
"Date Release Event"
Brief
To organise an event for the release date announcement of Heeramandi – The Diamond Bazaar, Netflix’s biggest show of the year.
Insight
The director Sanjay Leela Bhansali is known for larger-than-life sets and costumes. The event needed to reflect the same scale and legacy.
Idea/Execution
Designed an immersive royal setup at Mahalaxmi Race Course, bringing alive the opulence of Bhansali’s cinematic vision. A spectacular 1000-drone show lit up the Mumbai skyline, creating a breathtaking spectacle. The evening was attended by the entire star cast, along with leading media and PR professionals, ensuring unparalleled buzz and visibility for the series.
Impact
- 1000-drone show – one of the largest of its kind in India
- 5M+ organic views across social platforms
- Extensive coverage across national media and entertainment publications
- Built strong anticipation ahead of the release of Heeramandi – The Diamond Bazaar
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