NEW INDIA CHAUPAL – GOVT
Brief
To organise a nation-wide large-scale outreach initiative showcasing the central government’s achievements before the elections to last-mile beneficiaries.
Insight
Real testimonies from beneficiaries were essential to make government achievements more relatable and trustworthy.
Idea/Execution
Achievements were showcased through a series of events and roadshows conducted across multiple states. The initiative connected political leadership directly with last-mile beneficiaries, fostering two-way dialogue. Hyperlocal content featuring real beneficiary stories was used to enhance relatability and believability. A special platform, Jan Ki Baat, enabled citizens to connect with the Prime Minister, amplifying the reach and impact of the campaign.
Impact
- Conducted 7221 events
- across 281 districts in 14 states
- within just 20 days
- Strengthened trust in government schemes through authentic storytelling
government, beneficiaries, large scale operations
