Case Studies Swasthya Adat Swasthya Bharat Curriculum is a CSR initiative by Hindustan Unilever Limited (HUL), designed as a 24-day behavioral change program for educating children in small towns and rural areas on hygiene and good habits. The communication emphasizes on four key habits: Handwashing, using clean toilets, consuming nutritious…

Case Studies Basti Swasthya Basti is a CSR initiative by Hindustan Unilever Limited (HUL), focusing on behavioral change in the slum areas of Mumbai. The initiative aims to instill positive hygiene practices and promote healthier lifestyles in the community. The major communication emphasizes on four major habits: handwashing, maintaining clean…

Case Studies JSW “Roof to Dream” is a transformative initiative led by JSW Steel, dedicated to empowering dreams through the provision of robust roofs. We extend support to schools by providing not just a roof but also essential amenities like paint and minor maintenance. This ongoing project commenced in December…

Case Studies Vim Shuddham – AB Testing The AB testing campaign for Vim Shuddham lasted 7 days, during which we closely monitored the performance of two creatives featuring distinct communication approaches. After conducting a comprehensive analysis, we identified the winning creative, which outperformed its counterpart with a superior click-through rate…