Case Studies #RoofToDream – A JSW Steel Initiative Brief summary of the campaign: The ‘Roof to Dream’ campaign by JSW Steel aimed to ensure uninterrupted education for children by replacing dilapidated school roofs with durable, steel-coated JSW roofs. With a significant number of children in India facing dropout risks due…

Case Studies VIM Floor Cleaner – ShelfBot Campaign at Retail Outlets Brief summary of the campaign: The ShelfBot Campaign at Retail Outlets for VIM Floor Cleaner aimed to ensure unmatched engagement and grab consumer attention cutting thru the clutter that is prominent on retail shelves. The initiative focused on engaging…

Case Studies The FMC Utkarsh The FMC Utkarsh program was designed to uplift the livelihoods of small landholders by introducing them to modern and sustainable agricultural practices. The project works on three pillars: Grow More, Sell More, and Live More. While Grow More and Sell More focus primarily on agriculture…

Case Studies Swasthya Adat Swasthya Bharat Curriculum is a CSR initiative by Hindustan Unilever Limited (HUL), designed as a 24-day behavioral change program for educating children in small towns and rural areas on hygiene and good habits. The communication emphasizes on four key habits: Handwashing, using clean toilets, consuming nutritious…