Case Studies
VIM Floor Cleaner – ShelfBot Campaign at Retail Outlets
Brief summary of the campaign:
The ShelfBot Campaign at Retail Outlets for VIM Floor Cleaner aimed to ensure unmatched engagement and grab consumer attention cutting thru the clutter that is prominent on retail shelves. The initiative focused on engaging shoppers with a first of its kind talking ShelfBot. It was launched using a first-of-its-kind robotic shelf arm, transforming shelves into AI-powered, interactive sales assistants.
This also ensured that the messaging to shoppers was standardised and not left to the competency of the human promoter on the retail shop’s floor.
Platform across which the campaign ran:
The campaign was executed solely through direct engagement with consumers visiting retail outlets. Shoppers were also engaged to click pictures/videos with the ShelfBot and post on their social media handles.
Platform across which the campaign ran:
The campaign was executed solely through direct engagement with consumers visiting retail outlets. Shoppers were also engaged to click pictures/videos with the ShelfBot and post on their social media handles.
Purpose of executing the Campaign:
- To enhance VIM Floor Cleaner’s visibility, engage customers at the point of purchase, and drive conversions through a disruptive, tech-led in-store activation.
- Deliver measurable engagement per store per day and significant sales uplift.
- Achieve cost efficient interactivity as compared to traditional promoters, making the model both scalable and ROI-driven.
Impact of the campaign:
- Executed a high-intensity, short-burst launch across 100 stores in 15 cities within just 7 days, enabled by a pre-mapped rollout plan, parallel deployment teams, and real-time monitoring.
- Tackled the challenge of a cluttered retail environment with AI-powered voice messaging and dynamic product displays that immediately captured shopper attention.
- Designed compact, plug-and-play robotic units that integrated seamlessly into existing planograms without disrupting store operations.
- Gained retailer buy-in by showcasing the value of interactive displays in driving customer engagement and sales.
- Sparked organic buzz through PR and influencer collaborations, generating UGC and reinforcing Vim Floor Cleaner as a category innovator in the retail space.
Elevator Pitch: How the campaign distinguished itself from competitors
- Blended AI voice modulation, motion sensors, shelf illumination, and product pop-out movement to create an immersive shopper experience that guaranteed attention and recall.