PUKKA
"Brand Launch LAKME Fashion Week"
Brief
To organise an immersive product launch at Lakme Fashion Week.
Insight
Fashion enthusiasts often value health and wellness, making them the ideal audience for a wellness-focused tea brand.
Idea/Execution
Created a calm, experiential corner at the fashion week where visitors could sip Pukka Tea and experience the brand firsthand. Wet sampling allowed the target audience to engage with the product, understand its benefits, and connect with the brand in a relaxed, immersive environment.
- Delivered a direct brand experience to health- and wellness-conscious fashion enthusiasts
- Enhanced product awareness through sampling and immersive interaction
- Reinforced Pukka Tea’s positioning as a premium wellness beverage aligned with lifestyle trends
immersive, product launch, FMCG, innovative, event, Lakme Fashion Week, pop up
