RYNAXYPYR®
“Hai toh baat hai Bharose ki.”
Brief
To promote Rynaxypyr® technology among farmers and establish trust that it is the right product formulation, reinforcing the brand’s legacy in the market.
Insight
The legacy of an established brand carries far more weight than claims from new entrants, especially in the agricultural sector.
Idea/Execution
Built the campaign around the brand’s heritage with the concepts: “Rynaxypyr® hai toh baat hai bharose ki” and “Bharosa aisa jo kabhi na toote.”
- Developed compelling scripts and static creatives featuring Rajesh Sharma as the relatable face of the campaign, reinforcing authenticity and trust.
- Produced TVCs and digital films separately, alongside performance marketing statics used both online and offline (banners, posters).
- Ensured content was localized across languages for maximum reach and relevance.
Impact
- 20+ films produced
- 10+ languages localized
- Campaign ran across Digital and TV platforms, making the message both ubiquitous and locally resonant
- Rajesh Sharma became a recognizable face of the technology, translating product science into farmer trust
crop, agri, agriculture, pesticide, herbicide, insecticide, fertiliser, rural, farmer, content, technology, films, celebrity, brand ambassador, shoot, content, production, post production, scripting, writing, multi language, hyperlocal content, digital content, ad, video ad
