SAUDI TOURISM
Promotion at Malls
Brief
Promote Saudi Arabia as a preferred travel destination for Indian tourists by leveraging the brand’s IPL sponsorship.
Insight
Indian travellers are more likely to consider a new destination when they can visualise themselves in that experience. Seeing their own image in an aspirational setting builds emotional connection and makes the destination feel instantly accessible.
Idea/Execution
We created an experiential campaign designed to give Indians a real, personalised glimpse of what their Saudi vacation could look like.
Using the high footfall of IPL stadiums and partner malls, we set up custom photo-activation zones featuring iconic Saudi backdrops: deserts, cultural landmarks, futuristic cityscapes, beaches, and adventure spots.
Fans could instantly click photos with these immersive backgrounds, turning the IPL sponsorship into a powerful visual touchpoint for Saudi tourism.
This allowed people to “step into Saudi” even before booking a trip, transforming curiosity into desire and desire into consideration.
Impact
- Thousands of fans engaged with the personalised photo-op experience across malls and stadiums.
- Significant uplift in destination awareness and aspiration among Indian travellers.
- Leveraged IPL’s massive visibility to create organic social sharing, as users posted their custom travel-themed photos online.
- Strengthened Saudi Tourism’s positioning as an exciting, diverse, and must-visit destination for Indian audiences.
tourism, destination, IPL, stadium, promotion, mall promotion,
