Suvidha Center Mega Launch
"A Landmark Moment in Dharavi"
Brief
To execute a high profile mega launch of the Suvidha community center in Dharavi.
Insight
Create a high level of excitement and buzz around the Suvidha Center among partners, community members, and key stakeholders.
Idea/Execution
Hosted a two-way conference featuring then CM Shri Uddhav Thackeray, alongside Shri Aditya Thackeray, Mr. Sanjiv Mehta (then CEO, HUL), and Mr. Hitendra Dave (CEO, HSBC India).
- Even though the CM could not attend in person, the virtual presence ensured his involvement was felt, lending credibility and excitement to the launch.
- The event successfully highlighted the Suvidha Center’s role in community engagement and built anticipation among all stakeholders.
Impact
- 15 million+ new accounts acquired in the first 90 days
- Average 7,000 engagements per post
- 20 million+ total views of testimonial videos
large scale event, mega event, CM event, CSR, community event, multiple stakeholders, event, government event, launch event
