Total Energies - Excon
Brief
To design and execute a visually compelling, structurally sound stall for TotalEnergies at Excon, handling end-to-end design, fabrication, and installation—delivering a seamless on-ground brand experience.
Insight
Excon is South Asia’s largest construction equipment and technology trade fair, bringing together industry leaders, manufacturers, and innovators to showcase the future of construction machinery, technology, and sustainable solutions.
For TotalEnergies, the opportunity lay in standing out within a highly competitive environment while highlighting product excellence through immersive and interactive brand experiences
With the stall located directly opposite the entry–exit gate of Hall 3, visibility was high—but so was footfall. The space needed to instantly invite visitors in, guide movement naturally, and create moments of engagement that felt premium and purposeful.
Idea/Execution
We conceptualised a three-side open stall design to create a free-flowing, mobile space that encouraged effortless movement and exploration.
The layout was strategically planned to make visitors feel welcomed from every angle—transforming passersby into participants. The experience was built around three core principles: invite, engage, and elevate.
From spatial planning to fabrication and installation, we managed the entire execution end-to-end—ensuring strong structural integrity, seamless branding, and interactive touchpoints that brought TotalEnergies’ product story to life.
Every design choice was made to help visitors feel valued and leave with a memorable brand experience that extended beyond the booth.
Impact
- Over 800 visitors engaged with the stall across 5 days
- Generated 5,000+ impressions with strong on-ground visibility
- Delivered significant brand awareness in a high-traffic expo environment
- Successfully positioned TotalEnergies as a standout presence among industry peers
