01. Pre-Launch

Brand Conception & Strategy

• Brand strategy & positioning
• Market & consumer research
• Logo & identity design
• Packaging design & mock-ups
• Website / app development
• Product & campaign photography
• Online reputation setup

02. Launch

Market Entry

• Social media campaigns
• Influencer collaborations
• Online advertising (Google, Meta etc.)
• Email & WhatsApp campaigns
• Online review management
• Outdoor advertising (OOH, transit, billboards)
• Launch events / pop-ups
• In-store branding & displays
• Sampling & trial packs
• Packaging rollout

03. Growth

Expansion & Engagement

• Always-on social media content
• Blogs, videos & storytelling
• SEO & search ads (SEM)
• CRM automation & customer journeys
• Loyalty & referral programs
• Retail expansion drives
• Activations (Urban + Rural)
• Dealer / distributor engagement
• Fresh product photography
• Sampling & repeat trial campaigns

04. Maturity

Consolidation & Authority

• Performance marketing optimisation
• Brand & customer reports
• CSR & purpose-led campaigns
• Customer retention marketing
• Large-scale OOH
• TVC / OTT / cinema advertising
• Trade shows & industry expos
• Seasonal / festive campaigns
• Retail branding upgrades
• Employee & partner events
• Brand audits & performance reviews
• Customer feedback programs
• Channel performance reviews (media & sales ROI)
• Customer listening formats (surveys, focus groups)

05. Revitalisation

Renewal & Buzz

• Rebranding / repositioning
• Celebrity & creator collaborations
• Social media refresh
• Guerrilla & disruptive campaigns
• Outdoor stunts & activations
• Experiential events & zones
• Website & e-store refresh
• Team workshops & brand training