Case Studies Vim Shuddham – AB Testing The AB testing campaign for Vim Shuddham lasted 7 days, during which we closely monitored the performance of two creatives featuring distinct communication approaches. After conducting a comprehensive analysis, we identified the winning creative, which outperformed its counterpart with a superior click-through rate…

Case Studies Lipton Lemon Tea – AB Testing Through our thorough AB testing campaign, we played a crucial role in assisting Lipton Lemon Tea in identifying the most effective creative for their social media and Amazon promotions. By carefully assessing metrics such as reach and link clicks, we strategically selected…